Conversion Rate Optimization, Landing Page Optimization & Attention Heatmaps
Attention heatmaps analyze levels of attention, brand effectiveness and placement, as well as breaking down the ad’s Flow of Attention. Such Pre-testing can be used to identify weak spots within an ad and to improve performance and location of brand. Attention heatmaps are not a substitute for landing page testing, but it can help you to improve the quality of your landing page, to make sure that the call-to-action is clear, and to make sure that other visual elements do not distract from the stated conversion goals.
Want higher conversions on a budget? Easy Street Interactive gives you a extensive 45 minute consultation to uncover significant conversion issues with landing pages. We Include actionable recommendations that you can put to use immediately. We look at layout and design, calls to action, credibility, visual consistency and more.
Contact Easy Street Interactive today. For Conversion rate optimization services, go here.
Comments
3 Comments on Conversion Rate Optimization, Landing Page Optimization & Attention Heatmaps
-
Tweets that mention Conversion Rate Optimization, Landing Page Optimization & Attention Heatmaps | Easy Street Interactive Blog -- Topsy.com on
Wed, 20th Jan 2010 6:01 pm
-
Sam on
Thu, 21st Jan 2010 3:34 pm
-
Debt Consolidation on
Thu, 4th Feb 2010 6:12 pm
[...] This post was mentioned on Twitter by Lp Jumper, Markus P.. Markus P. said: Conversion Rate Optimization, Landing Page Optimization …: Attention heatmaps are not a substitute for landing p… http://bit.ly/634xuk [...]
I use clicktale to analyse my sites which has increased my conversion rate a lot!
It was a very interesting post thanks for writing it!
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!